หลักสูตรบริหารธุรกิจบัณฑิต(การจัดการธุรกิจการท่องเที่ยว)
Witchuta Marchoo, Ph.D.
ดร.วิชชุตา มาชู
Ph.D.(Tourism), Griffith University,? Australia
Research Interests:
- CSR in Tourism
- Tourist Behaviors
- Tourism Planning
- Service Design
- HRM in Tourism
Service Psychology?
Tourist Behaviors
Tourism and Hospitality Marketing
Research Methodology for Tourism Business
Event Marketing
Research Interests:
- CSR in Tourism
- Tourist Behaviors
- Tourism Planning
- Service Design
- HRM in Tourism
archoo, W. & Jaikrajang, B. (2014). How employees in green hotels perceived corporate social responsibility (CSR). Paper presented at The Tourism and Hospitality International Conference (THIC), 5- 6 November 2014, Langkawi, Malaysia.
Marchoo, W. & Butcher, K. (2012). Building trust in a tour experience: The influence of codes of ethics. Paper presented at TTRA Europe Conference, 18-20 June 2014, Bruges, Belgium.
Marchoo, W. & Butcher, K. (2012). The Influence of ethical responsibility initiatives on perceived tour program quality and tour booking intention. Paper presented at The International Hospitality and Tourism Conference (IHTC), 3- 5 September 2012, Kuala Lumpur, Malaysia.
Marchoo, W. & Butcher, K. (2011). The influence of ethical initiatives on perceived tour booking intention. Paper presented at TTRA Europe Conference, 11-13April 2011, Archamps, France.
Warintarawej, P., Marchoo, W., & Chai-Arayalert, S. (2017). Developing Web-based Green Destination Image Communication: Case Study of Samui Island, Surat Thani Province. Information Technology Journal, 13(1).
Marchoo, W. & Sae-Lim, K. (2017). The Framework of Social Responsibility in Spa Service Standards: A Case study of Anantara Sokao Resort and Spa, Trang. Dusit Thani College Journal, 11(3).?
Marchoo, W., Butcher, K., & Watkins, M. (2014). Tour booking: Do travelers respond to tourism accreditation and codes of ethics initiatives? Journal of Travel and Tourism Marketing, 31(1), 16-36. (ISI)
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